Website Redesign
The new website aims to reposition the company’s place in the market by emphasizing consulting as its core service, diversifying its offerings, and modernizing its image.
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First, the site’s inconsistent styles, poor image quality, and uneven spacing made it feel unprofessional, which could deter independent clients and consultancy seekers.
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Second, the fixed anchor navigation and overlapping pages created a confusing user flow, potentially frustrating new visitors from search traffic and professional networks.
- Finally, the limited content and low readability made it more challenging to engage diverse clients seeking services beyond SCIE projects.
The best benchmark examples (screenshots below) strike a balance between clarity, usability, and professionalism. Their websites:
- Organize services into clear, digestible categories to make navigation intuitive
- Maintain consistent visual identity (color, typography, spacing) to reinforce brand credibility
- Utilize clean layouts and strategic use of white space to improve readability
- Allow for easy navigation through clear CTAs, dropdowns, and mobile-friendly menus
- Present detailed technical content in a way that remains accessible to both expert and general audiences
Together, they offer a blueprint for creating a user-friendly website that communicates expertise without overwhelming the visitor:
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Lack clear navigation structure, which makes it difficult for users to explore content
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Overuse animations, creating friction in the browsing experience
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Contain heavy or unstructured text, especially in key sections, which reduces readability
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Have low contrast and unbalanced color choices, leading to visual strain and reduced readability
- Contain redundant in-page elements, which dilute the impact of the content and waste space