Website Redesign
The new website aims to reposition the company’s place in the market by emphasizing consulting as its core service, diversifying its offerings, and modernizing its image.
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First, the site’s inconsistent styles, poor image quality, and uneven spacing made it feel unprofessional, which could deter independent clients and consultancy seekers.
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Second, the fixed anchor navigation and overlapping pages created a confusing user flow, potentially frustrating new visitors from search traffic and professional networks.
- Finally, the limited content and low readability made it harder to engage diversified clients seeking broader consultancy services beyond SCIE projects.
The websites below are strong references because they strike a balance between clarity, usability, and professionalism. They:
- Organize complex services into clear, digestible categories, making navigation intuitive
- Use consistent visual identity (color, typography, spacing) to reinforce brand credibility
- Prioritize clean layouts and strategic use of white space, improving readability
- Support easy navigation through clear CTAs, dropdowns, and mobile-friendly menus
- Present detailed technical content in a way that remains accessible to both expert and general audiences
Together, they offer a blueprint for creating a user-friendly website that communicates expertise without overwhelming the visitor.
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Lack of clear navigation, making it difficult for users to explore content
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Overuse of animations, which creates friction in the browsing experience
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Heavy or unstructured text, especially in key sections, which reduces readability
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Low contrast and unbalanced color choices, leading to visual strain and reduced
- Redundant in-page elements, which dilute the impact of the content and waste space